No matter what happens, dancers will always find their stage. Now, with newer and better live streaming technologies, people from every corner of the globe have found the best place to dance!
Streaming a dance class has become increasingly popular for talented dancers looking to monetize their talents, and for viewers who want to learn a new skill. However, doing so can often be a challenge even for the most experienced dancers.
In this article we will:
- Explain why live streaming dance is so popular.
- Get honest as we go over the pros and cons of taking your dance lessons to the internet.
- Give essential tips for how to live stream a dance class smoothly.
- Walk you through growing your audience.
- Talk about the balance between free content and making money.
Why is Live Streaming Your Dance so Popular?
For people who have been dancing live their entire lives, and who have never tried live streaming before, live stream dancing might seem strange. According to many who made the switch: live streaming solves a lot of problems that dancing live simply can’t.
We’re not saying that it is a fool-proof solution to dance classes, but overall it offers significant pros that any dancer will appreciate.
Live Stream Dancing Pros and Cons:
- Flexibility – the beauty of global live streaming is that you can teach on your own schedule.
- Location – now you can go wherever you want, whenever you want, and not have to worry about losing a single dollar.
- Costs – rent, gas money, studio bills? The beauty of live streaming is that even with the necessary equipment, it’s still a lot cheaper than doing classes in person.
- Accessibility – anyone with skill can teach a dance class. It’s as simple as turning on your phone and getting started. No banks, investors, permits, etc.
- Global Community – unlike with a dance studio, you’re able to build a community with potential students and viewers from around the world.
- Motivation – part of having live classes is that you’re compelled to actually be there. With streaming, it’s easier on off days to just not turn on the camera. Keep that motivation high, it will pay off in the long run.
- Limited Instruction – unlike live classes, instruction is going to be difficult when you’re staring at a screen. It’s going to be more challenging to notice wrong moves or bad habits, but you will adjust.
- Outings – one perk of live dance classes is hanging out afterwards. Make sure you leave the steam open once the lesson is complete to just talk and get to know everyone. It might not be a perfect replacement, but it does allow your students in France, the Philippines, and Australia to all get to know each other a bit better.
Get Doing! Or, “Perfection only exists in babies and pastries.” – Gayle Ray
Live stream dancing isn’t like a live performance or an in-person dance class, it requires a separate set of skills that take some time to learn. We have tons of tips from ours and others’ experience, but at the end of the day, what it’s going to take to be great is to turn that camera on and start dancing!
Record All of Your Live Streaming Dance Classes
Not to toot our own horns here, but this is a great idea for a couple of reasons. The first is that you can go back and review your own sessions and see what you can improve in the future. Keep an eye out for the following:
- Clearly explaining the dance
- Being visible
- Sound quality
- Would YOU want to get lessons from you? Meaning: are you having fun watching the stream? Does it seem like YOU, the streamer, are having fun?
You can learn a lot from watching yourself live stream, and quickly understand where you need to improve.
Make Sure You’re Seen and Heard.
Being seen is a big issue as well. Live streaming is all about connecting with your audience, and them seeing you is a big part of that. Make sure your entire body is visible too, and that there’s nothing too distracting going on in the background.
Sound is a big deal. When audiences are dancing and learning their steps, they’re not going to be able to stare into the camera watching your every move. If your audio equipment is a disaster, it’s really going to ruin the stream fast.
Connect with Your Audience
It’s a lot harder to build that connection with people when you’re doing a live stream, but it’s going to mean the difference between you teaching people from around the world, and you dancing for your imaginary friends.
Look at the camera when you dance, smile, tell jokes, relax! If someone messages you then take the time to answer. Welcome people who enter your stream and ask them questions. Additionally, moderate that stream to keep the spammers from ruining your virtual classes as well.
Be Prepared to Talk a Lot
Get ready to work those diaphragm muscles while you stream because this is a big one! While dancing, use descriptive language to explain how to properly do a move, because not everyone can stare into the camera.
Talking doesn’t just mean explaining moves. It also means encouraging people and asking them questions as well. People are already a little shy most of the time during live dance classes. They might be feeling even more uncomfortable on a live stream.
Be nice, encouraging, and responsive. The more people hear you the more confident in your class they’re going to be.
Get Ready to be Active
Oh, did you think you were just going to sit back while your students danced? Nuh-uh. You’re going to need to be right there with everyone dancing all the steps so that they can follow along.
Most dance teachers know it’s not a good idea to dance while you’re teaching, it stops you from seeing the students. Dancing during a live stream carries an important function.
Unlike during in-person dance classes, students can’t see each other and thus can’t feel the energy of the room. You dancing and showing your love for dance is what’s going to get everyone excited about the lesson.
You’ll Likely Feel More Tired
Many people report a strange sort of fatigue associated with teaching something over stream. Not to mention that since you’re talking and dancing more than usual you’re likely going to end your sessions a little more out of breath.
That doesn’t mean you’re going to feel that way forever.
While the first few sessions are likely going to knock you on your butt you will get the hang of it sooner or later. Be patient with yourself and your students. Be prepared to make adjustments as you continue with your stream, and come in prepared to work. For starters, you might want to have a glass of water and a snack nearby. Just in case.
Growing Your Audience
Once you start getting your groove (no pun intended) you’re probably going to want to know how to reach a big audience of people who love to dance and learn. Here we provide a few tips on how to get people to turn off the TV and tune into your stream.
Create a Schedule
Just like you would with a traditional dance class, having a consistent time that you stream and making that known is important to keep people coming back. Focus on the audience that you want. If you speak English you should keep your eye out for when most Americans and/or British are available.
During the streams, let people know when you’re going to be streaming next. The main thing is to keep the time consistent if you can. If not, find ways to promote what time your classes are taking place so everyone knows when to be in front of their screens.
Promote on Social Media
It’s safe to say that nobody is going to promote you more than you. One of the easiest ways to do that is on social media. According to DataReportal, 4.33 billion people are on social media as of 2021, meaning that you theoretically have the opportunity to reach the eyes and ears of over half of the world’s population.
Learn some basic copywriting and social media marketing skills in order to really get those social media posts to POP! Each social media site is a bit different, and you may have to adjust your tone and language depending on which one you’re using.
Partner with Other Streamers
Don’t look at other streamers as the enemy or your competition. One of the best parts about the world of online content is that partnering up and sharing users is actually one of the best ways for both parties to become more successful. Find other streamers who also do dance classes, and ask them if they’d like to do a battle.
In the streaming world, a battle is a shared stream between two or more broadcasters. Sometimes the two “battle” over who gets the most tips. Other times it’s just for fun, and a great way to get more users. Coordinate a dance class, or a dance routine, together and show it to your fans. Odds are you’re going to see your streaming income go up significantly afterwards!
SEO, or search engine optimization, is taking advantage of Google to make yourself visible. Currently the best way to get started with that is with a blog or a video channel.
Start with some live streaming / dance related content on either one of those content types and monitor your traffic. If your blog or video channel gets popular you can also make some ad revenue off of them as well!
A word of caution though: according to Neil Patel, 67.6% of clicks go to the top 5 links on the first Google webpage, and it is HARD to get there. Even though it’s totally worth it, it’s going to involve you putting in a lot of time and effort before you see it bring you a significant audience.
The dream for many streamers is to turn their live stream into a full time job. Even though it’s possible, it’s not as simple as just turning on the camera and going live. Take these steps in order to turn a passion and hobby into a career and a business.
Start off 90% Free 10% Charge
This might sound counterintuitive at first glance, but if you want to make money as a content creator you first need to prove that you have something worth buying. The best way to do this over live stream is to talk to people and build relationships with them. We have a great article that covers this aspect and more of live streaming in 2021 right here!
The two main things to remember are: (1) You have to show genuine interest and appreciation for the people coming to watch your stream and (2) you can’t make a relationship with your streamers conditional on them giving you money. Yes, you can have lessons that require an upfront fee, but in those early growth stages keep your content casual, fun, and free.
Be Realistic about Pricing
One of the biggest perks about streaming a dance class is that it’s considered to be a great way to learn a new form of dance without breaking the bank. On top of that, many people often feel like if they’re staying home, and don’t have a dance teacher right there staring at them, they shouldn’t have to pay quite as much money.
As a result, we wouldn’t recommend charging hundreds of dollars for a single lesson. In fact, in many ways that actually defeats the purpose of streaming.
Unlike a physical studio, you don’t have to worry about space. As a result, keep the focus on growing your audience – you’re actually more likely to get 200 people regularly giving you $5 each than you are getting 20 people giving $50 on a continuous basis.
If smaller classes at higher prices is what you’re looking for then there is the ability to give private lessons. This can either be one-on-one with another student, or just a couple of other students giving you the chance to give everyone more attention.
While this will likely make teaching easier, it might make it a bit more challenging to expand your audience and find new people to bring into your stream.
Partnerships / Affiliations
Another fantastic option is to partner up with businesses and use your stream as an opportunity to try and sell some of their products. Ideally it would be something dance related, otherwise it might seem a bit out of place. Ultimately though, it’s your stream and your business, so sell what you think people would appreciate buying.
On Tango you can actually make money by becoming a partner. By joining the Tango partner program you’re able to help support younger streamers and make extra cash as well! It’s a great option to increase your revenue as your stream gets bigger and more popular.
Hundreds (and possibly thousands) of streamers are already using dance to make money and find fans. It’s a great way to teach and demonstrate an amazing talent as long as you have the right knowledge – which you now do! Good luck and send us any comments or suggestions you might have in the future which we can use to help streamers like you!
What is the best app for live streaming?
Tango is one of the best live streaming apps currently available. The app allows for artists and other talented people to showcase their abilities and instantly begin making money through its easy and convenient monetization system.
How much money can you make with a live streaming app?
Live streamers typically don’t earn much at the beginning. However, over time streamers are able to monetize their talents and earn hundreds, and sometimes thousands of dollars with the very best making millions.
How much does a person make live streaming in Tango?
Tango allows for streamers to withdraw up to $2000 per day. Popular streamers on Tango are able to make thousands of dollars with the most popular live streamer on Tango having earned over $250,000 in 2021 from tips alone!
What is the most popular type of dance class?
4. Hip Hop
6. Tap Dance
7. Folk Dance
9. Modern Dance
10. Swing Dance
What is the best age to learn dance?
The best part about dance is that there is no best age to learn it! Although if you are interested in competing you’ve probably missed your window of opportunity. People interested in competitive dancing should generally begin at age 8.